Search has changed. Again.
With the rollout of Google’s AI Overviews and advancements like Deep Search, the way users interact with search engines—and the way businesses should approach SEO—has fundamentally shifted.
If you’re still thinking SEO is just about keywords and backlinks, you’re missing the bigger picture. This new era is driven by AI, context, and user intent—and it’s transforming how websites show up (or don’t) in search results.
In this post, we’ll break down:
- What AI in SEO really means
- How Google is changing the game with AI Overviews
- What you need to do to stay competitive
- How WebPulse helps businesses stay in command of their online visibility
What Is AI in SEO?
AI in SEO refers to how artificial intelligence is now integrated into search engines to better understand content, answer user questions, and personalize results.
Rather than relying purely on keywords, Google now uses machine learning models to interpret the intent behind searches. This includes understanding:
- The context of a query
- Natural language follow-ups
- Structured vs unstructured information
Google’s Search Liaison confirmed this shift when they introduced AI Overviews, a feature that summarizes answers at the top of search results using generative AI.
“AI Overviews will help people find answers faster by pulling information from across the web and providing quick summaries—along with links to dig deeper.”
— Google Search Blog
Why AI in SEO Changes Everything
Here’s what’s different now:
1. Search Is More Conversational
Users aren’t typing robotic phrases anymore. They’re asking real questions—and expecting real answers. Google’s AI Overviews are trained to pull the most relevant, detailed, and context-rich responses.
Old SEO: Stuffing keywords like “best dentist Chicago”
New SEO: Writing a helpful guide that answers “What should I expect during my first dental visit?”
👉 We recently wrote a post discussing if SEO will be replaced by AI. Check it out here.
2. It’s Not About the List Anymore—It’s About the Summary
In the past, the goal was to rank in the top 10 blue links.
Now? Google is generating summaries using AI, sometimes before showing any organic results.
To be included in these summaries, your content needs to be:
- Authoritative
- Clear
- Structured
- Backed by trusted sources
Tip: Use headings, bullet points, and schema markup to help Google parse your content.
3. AI Clicks Are Higher Quality
According to Google, clicks from AI Overviews tend to have higher engagement. Users stay longer, explore more, and convert at better rates—because the content they find already fits their needs.
And it’s not just theory—Google confirmed that Search Console will soon track AI Overview traffic, making it easier to see how your content performs in this new environment.
What This Means for Your Website
If your content strategy is still chasing high-volume keywords and writing for algorithms, you’re playing the wrong game.
Here’s what businesses need now:
- Content that answers real questions with real depth
- Pages optimized for structure, clarity, and helpfulness
- A strategy that adapts as Google’s AI evolves
How WebPulse Keeps You in Command
At WebPulse, we specialize in helping businesses stay ahead of the curve—even when Google shifts the entire playing field.
Here’s how we help:
✅ We structure your content for AI inclusion
✅ We track how users engage and improve your site monthly
✅ We turn website visits into real business outcomes
You don’t need a new website. You need one that evolves.
Learn more about what we do.
Final Thoughts: The Time to Act Is Now
AI in SEO isn’t coming—it’s here. And businesses that adapt now will dominate the next era of search.
Don’t let your site get buried by outdated strategies.
➡️ Take our free website quiz to see how your site stacks up in this AI-powered landscape.
➡️ Or book a free strategy call and we’ll build you a plan for real, lasting results.