When your competitors keep showing up ahead of you on Google, it’s frustrating.
You know people are out there searching for the exact services you offer — whether you’re a plumber, landscaper, roofer, or HVAC company — but somehow they’re getting the calls, not you.
The solution? A strong SEO strategy that puts your business in front of the right people at the exact moment they need you.
But before you invest, you need to know what you’re getting into. That’s where a custom SEO proposal comes in.
In this post, we’ll walk you through:
- Why a proposal matters (and why it should never be a cookie-cutter PDF)
- The exact information to look for in a good SEO plan
- What you can expect when you request a proposal from WebPulse
Why a Proposal Matters More Than a Price Tag
Let’s be honest — it’s tempting to skip straight to, “How much is this going to cost me?”
But here’s the problem: SEO isn’t one-size-fits-all.
A $500 plan and a $5,000 plan can look similar on paper, but deliver completely different results.
A great proposal does two things:
- Diagnoses your current situation.
It should show where you stand today — what’s working, what’s broken, and where the biggest opportunities are. - Gives you a clear roadmap.
You should see exactly how the SEO partner plans to improve your visibility and get you ranking ahead of competitors.
Without these two things, you’re essentially buying SEO blindfolded.
The 3 Essentials of a Winning SEO Proposal
At WebPulse, we focus on three key elements when building a custom SEO plan. Whether you work with us or another provider, make sure these bases are covered.
1. Relevance
Google needs to understand what you do.
If your services aren’t clearly listed and explained on your website, you’ll never show up for the right searches.
Example:
If you’re a plumber and your site doesn’t specifically mention water heater repair or emergency plumbing, Google won’t know to rank you for those services.
A good proposal should include a content plan to fix these gaps.
2. Trust
SEO is a lot like digital word-of-mouth.
Google favors businesses that people trust online, just like you’d trust a company your neighbor recommends.
Trust signals include:
- Positive Google reviews
- Backlinks from reputable websites
- Mentions of your business around the web
A strong proposal should outline how to grow these trust signals over time.
3. Location
For service businesses, location is everything.
Even if you’re the best company in town, you won’t show up in search if Google doesn’t know where you are and who you serve.
This starts with a properly optimized Google Business Profile (formerly Google My Business).
Your proposal should include local SEO strategies like:
- Service area optimization
- Location-based content creation
- Map pack ranking improvements
What to Expect When You Request a Proposal from WebPulse
When you request a proposal from us, we don’t just send a generic document with a price tag.
Here’s what we deliver instead:
Step 1: Discovery
We take the time to understand your business, your market, and your goals.
Step 2: Analysis
Our team audits your website, reviews your current rankings, and identifies key opportunities for growth.
Step 3: Custom Plan
You’ll receive a step-by-step roadmap that explains:
- Where you’re falling behind competitors
- Which strategies will make the biggest impact
- How we’ll measure progress over time
This isn’t just about SEO — it’s about growing your business and winning more of the right leads.
Ready to Get Started?
If you’ve been watching your competitors rank ahead of you, now is the time to act.
Request a Custom SEO Proposal Today
Tell us a little about your business and goals, and we’ll create a tailored plan that shows exactly how to increase visibility, generate consistent leads, and grow your revenue.No spam, no pushy sales tactics — just a clear, actionable plan.
Final Thoughts
Ranking higher on Google isn’t about tricks or quick wins.
It’s about giving Google exactly what it needs so your ideal customers can find you first.
When you request a proposal, you’re not just getting a quote — you’re taking the first step toward building a smarter, more effective marketing strategy that pays off for years to come.