There’s a lot of confusion right now around AI search.
Most businesses think they need to completely change their SEO strategy, when they really don’t.
What they need is better visibility and that’s where tools like Ubersuggest come in.
First: Don’t Overreact to AI Search
Before we get into the tool, it’s important to understand this:
AI search is still a small percentage of total traffic.
Traditional search is still driving the majority of leads.
What Ubersuggest Actually Shows You (AI Visibility)
Ubersuggest now includes AI search visibility tracking.
This gives you insight into:
- Whether your brand is showing up in AI-generated answers
- What prompts your business is being included in
- Who is being cited instead of you
This is important because AI doesn’t just pull from your website.
It pulls from:
- Reviews
- Third-party sites
- Social platforms
- Other content across the internet
How to Set Up AI Visibility in Ubersuggest
When you first set this up, Ubersuggest will ask for:
- Your website
- Your brand name
- Core topics (example: “SEO agency,” “manufacturing SEO,” etc.)
From there, it generates AI prompts.
Here’s where most people go wrong because these prompts are often too broad.
Step 1: Filter Out Irrelevant Prompts
Don’t accept everything Ubersuggest gives you.
Instead:
- Review each prompt
- Remove anything that doesn’t match your ideal buyer
- Focus only on questions that actually lead to business
This step is critical.
Otherwise, you’ll be tracking visibility for searches that don’t matter.
Step 2: Analyze Who’s Showing Up
For each prompt, Ubersuggest shows:
- Which brands are being cited
- What content is being used to answer the question
- Where those answers are coming from
This gives you a clear picture of who you’re actually competing with in AI search.
Step 3: Reverse Engineer the Answers
This is where the real value is.
Look at:
- How competitors are answering the question
- What structure they’re using
- What details they include
Then ask yourself:
“Do we answer this better anywhere on our site?”
If not, then that’s your opportunity.
Step 4: Build Content Around Real Questions
Instead of guessing what to write, you now have:
- Real prompts
- Real buyer questions
- Real examples of what’s ranking
Now you can:
- Create pages that directly answer those questions
- Update existing content to include those answers
- Align your site with how AI and Google evaluate relevance
Step 5: Expand Beyond Your Website
This is where AI search differs from traditional SEO.
It doesn’t just trust your site.
It looks at:
- Reviews
- Forums
- Social content
- Mentions across the web
So your strategy should include:
- Answering questions on LinkedIn
- Posting insights on social media
- Encouraging reviews
- Building authority outside your site
The Right Way to Use Ubersuggest
Here’s the strategy:
- Track AI visibility
- Filter prompts to match your real buyers
- Study who’s ranking and why
- Build better answers
- Expand your presence beyond your website
And most importantly:
Keep focusing on traditional SEO while doing this
Don’t Flip Your Strategy for 10%
Right now:
- SEO = ~85–90% of results
- AI visibility = ~5–10%
That means AI is a layer of SEO, not a replacement.