by Gerald Huffman | Jul 16, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
What happens when your toilet is clogged and you ask ChatGPT who to call? That may sound like a funny test, but it is actually one of the clearest examples of where local search is heading. Because when someone has an urgent problem, they are not usually doing deep...
by Gerald Huffman | Jul 14, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO)
If you’ve searched anything on Google lately, there’s a good chance you got your answer before you ever clicked a link. Google’s AI Overviews now appear on roughly 48% of search queries, up 58% year-over-year, and they’re pushing zero-click...
by Gerald Huffman | Jul 10, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
If you want your business to be recommended by ChatGPT, it is not about gaming the system. It is about being understood. That is one of the biggest lessons we have learned from working with companies across the U.S. on AI visibility. A lot of businesses assume that if...
by Gerald Huffman | Jul 3, 2026 | AI Search & Visibility, AI Search News & Trends, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Open ten “top 10” listicles right now. Read the first two paragraphs of each one. I’d bet you can’t tell which company wrote which. Same rhythm, same hedge words, same three-sentences-then-a-header structure. Everyone’s using the same...
by Gerald Huffman | Jul 3, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
What happens when someone asks ChatGPT who they should hire? That question is becoming a lot more important for local businesses. For years, local search was mostly about Google. A customer searched for something like: “best injury lawyer near me” or “best plumber...
by Gerald Huffman | Jul 2, 2026 | Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
I get asked this question almost every week now: “AEO, GEO — aren’t these just the same thing with different names?” I understand the confusion. Six months ago, most business owners had never heard either term. Now they’re showing up in...
