AI Isn’t Psychic: Why Being “The Best” Means Nothing Without Digital Proof

AI Isn’t Psychic: Why Being “The Best” Means Nothing Without Digital Proof

I just got off a sales call where I was asked one of the most telling questions I’ve heard in a while: “If AI is so smart, why doesn’t it know we’re the best at what we do?” Here’s the reality: AI doesn’t “know” anything about your business unless you’ve made it...
Qualcomm CEO Says AI Agents Will Replace Apps. Here’s What That Means for the Customer Journey

Qualcomm CEO Says AI Agents Will Replace Apps. Here’s What That Means for the Customer Journey

Qualcomm CEO Cristiano Amon did not talk about “the customer journey” in his CNBC interview. What he did say is that AI agents are going to replace apps as the main way people interact with their devices—and that phones, glasses, pins, and wearables will revolve...
The Customer Journey Is Collapsing: How AI Is Replacing Search, Shopping, and Sales

The Customer Journey Is Collapsing: How AI Is Replacing Search, Shopping, and Sales

The traditional customer journey is compressing fast. Recent developments around Visa-connected AI payments, Shopify-powered AI shopping, DuckDuckGo’s reaction to Google’s AI-heavy changes, and Google’s push toward AI Overviews all point in the same direction:...