by Gerald Huffman | Jul 16, 2026 | AI Search & Visibility, AI Search News & Trends
Google now lets you connect Instagram, TikTok, X, and YouTube as “platform properties” inside Search Console so you can see which search terms drive traffic directly to your social and video content, not just your website. You can read Google’s full announcement here:...
by Gerald Huffman | Jul 16, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
What happens when your toilet is clogged and you ask ChatGPT who to call? That may sound like a funny test, but it is actually one of the clearest examples of where local search is heading. Because when someone has an urgent problem, they are not usually doing deep...
by Gerald Huffman | Jul 14, 2026 | AI Search & Visibility, Generative Engine Optimization (GEO)
Marketers aren’t waiting to see how the AI search shift plays out — they’re already funding it. In a 2025 survey of 600 marketing professionals, 78% of companies said they’re now funding Generative Engine Optimization (GEO) programs, nearly matching...
by Gerald Huffman | Jul 14, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO)
If you’ve searched anything on Google lately, there’s a good chance you got your answer before you ever clicked a link. Google’s AI Overviews now appear on roughly 48% of search queries, up 58% year-over-year, and they’re pushing zero-click...
by Gerald Huffman | Jul 10, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
If you want your business to be recommended by ChatGPT, it is not about gaming the system. It is about being understood. That is one of the biggest lessons we have learned from working with companies across the U.S. on AI visibility. A lot of businesses assume that if...
by Gerald Huffman | Jul 3, 2026 | AI Search & Visibility, AI Search News & Trends, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Open ten “top 10” listicles right now. Read the first two paragraphs of each one. I’d bet you can’t tell which company wrote which. Same rhythm, same hedge words, same three-sentences-then-a-header structure. Everyone’s using the same...
