by Gerald Huffman | Jul 14, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO)
If you’ve searched anything on Google lately, there’s a good chance you got your answer before you ever clicked a link. Google’s AI Overviews now appear on roughly 48% of search queries, up 58% year-over-year, and they’re pushing zero-click...
by Gerald Huffman | Jul 10, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
If you want your business to be recommended by ChatGPT, it is not about gaming the system. It is about being understood. That is one of the biggest lessons we have learned from working with companies across the U.S. on AI visibility. A lot of businesses assume that if...
by Gerald Huffman | Jul 3, 2026 | AI Search & Visibility, AI Search News & Trends, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Open ten “top 10” listicles right now. Read the first two paragraphs of each one. I’d bet you can’t tell which company wrote which. Same rhythm, same hedge words, same three-sentences-then-a-header structure. Everyone’s using the same...
by Gerald Huffman | Jul 3, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
What happens when someone asks ChatGPT who they should hire? That question is becoming a lot more important for local businesses. For years, local search was mostly about Google. A customer searched for something like: “best injury lawyer near me” or “best plumber...
by Gerald Huffman | Jul 1, 2026 | AI Search & Visibility, AI Search News & Trends, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
I just got off a sales call where I was asked one of the most telling questions I’ve heard in a while: “If AI is so smart, why doesn’t it know we’re the best at what we do?” Here’s the reality: AI doesn’t “know” anything about your business unless you’ve made it...
by Gerald Huffman | Jun 29, 2026 | AI Search & Visibility, AI Search News & Trends
AI search headlines are getting wilder by the week. Visa is plugging payments into ChatGPT. Microsoft is building shopping and checkout experiences into Copilot. Google is pushing deeper into AI Mode. Reddit is becoming more influential in AI search. And every other...
