by Gerald Huffman | May 21, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO), SEO Foundations
If you’ve been in business for a couple of decades, you probably remember what happened when Google changed search. Before Google became dominant, buyers relied on: phone books referrals directories trade shows and word of mouth Then suddenly, businesses that showed...
by Gerald Huffman | May 19, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO), SEO Foundations
For years, SEO was relatively straightforward. You optimized pages.Targeted keywords.Built backlinks.Tried to rank higher on Google. That foundation still matters. But search is evolving faster than most businesses realize. Now there are new layers businesses need to...
by Gerald Huffman | May 14, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO), SEO Foundations
Last month, Google confirmed something that should get every business owner’s attention: AI Overviews now appear in roughly half of all searches. That means for millions of searches, users are getting an AI-generated answer before they ever see a single website link....
by Gerald Huffman | May 1, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO)
A buyer asked AI for a supplier in your space. It gave them a short list. Your company wasn’t on it. You didn’t lose that deal because you were never part of the conversation to begin with. That’s what AI visibility is. And for more and more businesses, it’s becoming...
by Gerald Huffman | Apr 24, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO)
There’s a lot of confusion right now around AI search. Most businesses think they need to completely change their SEO strategy, when they really don’t. What they need is better visibility and that’s where tools like Ubersuggest come in. First: Don’t Overreact to AI...
by Gerald Huffman | Apr 15, 2026 | Blog, SEO Foundations
SEO for Manufacturers: What Most Companies Get Wrong Most manufacturing companies don’t have a demand problem. They have a visibility problem. For years, growth came from: Relationships Repeat customers Word of mouth And while those still matter, they’re no longer how...
