WebPulse
Privacy Policy
Effective Date: June 26, 2026
Note: This Privacy Policy is provided for general informational purposes. While we have made every effort to include accurate and comprehensive language, it does not constitute legal advice. We recommend consulting a qualified attorney to ensure this policy meets all requirements specific to your jurisdiction and business situation.
At WebPulse, we take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, and what choices you have — written in plain English, not legalese.
WebPulse (“we,” “us,” or “our”) operates the website webpulsehq.com and provides digital marketing services including SEO, AEO, GEO, and CRO on a monthly subscription basis. By using our website or services, you agree to the practices described in this policy.
1. Information We Collect
We collect information in a few different ways depending on how you interact with us.
a. Information You Give Us Directly
When you fill out a form, book a call, or request an audit, you may provide:
- Your name and email address
- Your business name, website URL, and industry
- Phone number (if provided)
- Details about your marketing goals or challenges
This includes submissions through our website contact form, Typeform strategy call booking forms, and Typeform website audit request forms.
b. Account Access Credentials (Clients Only)
When you become a WebPulse client, we may ask you to share access to business tools so we can do our work. This can include:
- WordPress admin access
- Google Analytics or Google Search Console access
- Google Business Profile access
- Ad account access (Google Ads, Meta Ads)
These credentials are used solely to deliver your contracted services. We do not store passwords — we request role-based access where possible, and we recommend you revoke access at the end of our engagement.
c. Information Collected Automatically
When you visit webpulsehq.com, certain data is collected automatically through cookies and analytics tools:
- Usage data: Pages you visit, time spent on site, referral sources, browser and device type
- Google Analytics: Aggregated traffic and behavior data used to improve our site
- Google Search Console: Search performance data for our own website
- Cookies and tracking pixels: Including Meta Pixel and Google Ads conversion tracking, used for advertising and retargeting
d. Email and Marketing Communications
If you opt in to our email list — through a lead gen form, content download, or direct sign-up — your email address and name are stored in Mailchimp. You can unsubscribe at any time using the link in any email we send you.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and schedule strategy calls
- Deliver and improve our SEO, AEO, GEO, and CRO services
- Process subscription payments through Stripe
- Send you marketing emails, agency updates, and helpful content (only if you’ve opted in)
- Analyze website traffic and improve our site experience
- Run retargeting ads on Google and Meta platforms
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties. Period.
3. Cookies & Tracking
Our website uses cookies and similar tracking technologies. Here’s what that means in practice.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and track behavior across sessions.
What We Use
- Essential cookies: Required for basic website functionality
- Analytics cookies (Google Analytics): Help us understand how visitors use our site so we can improve it. Data is aggregated and anonymized where possible.
- Advertising pixels: The Meta (Facebook) Pixel and Google Ads conversion tags allow us to measure ad performance and show relevant ads to people who have visited our site.
Your Choices
Most browsers allow you to control or block cookies through their settings. You can also opt out of interest-based advertising through:
- Google: https://adssettings.google.com
- Meta/Facebook: https://www.facebook.com/about/ads
Note that disabling certain cookies may affect how our site functions.
4. Third-Party Services
We use trusted third-party tools to run our business. Each has its own privacy policy, which governs how they handle your data:
- Google Analytics & Google Search Console — https://policies.google.com/privacy
- Typeform — https://admin.typeform.com/to/dwk6gt
- Mailchimp — https://mailchimp.com/legal/privacy
- Meta Ads (Facebook/Instagram) — https://www.facebook.com/privacy/policy
- Google Ads — https://policies.google.com/privacy
- YouTube — https://policies.google.com/privacy
- Stripe — https://stripe.com/privacy
- Cloudways — https://www.cloudways.com/en/privacy-policy.php
We do not control how these third parties collect or use your data. We encourage you to review their privacy policies directly.
5. Data Retention
- Contact form and Typeform submissions: Retained as long as needed to respond and for a reasonable period afterward for business records
- Client credentials: We do not retain passwords or login credentials beyond active engagements
- Email marketing contacts: Retained until you unsubscribe or request deletion
- Analytics data: Governed by Google Analytics’ data retention settings (typically 14 months by default)
- Payment information: Processed and stored by Stripe. We do not store full payment card details on our servers.
6. Your Rights
For U.S. Residents (Including CCPA/CPRA)
While WebPulse is based in Louisiana, we extend these rights to all U.S. residents:
- The right to know what personal information we collect and how we use it
- The right to request deletion of your personal data
- The right to opt out of the sale of personal information (note: we do not sell personal information)
- The right to non-discrimination for exercising your privacy rights
To make a request, email us at team@webpulsehq.com with the subject line “Privacy Request.”
For International Visitors (GDPR)
If you are located in the EEA, United Kingdom, or Switzerland, you have the following rights:
- Right of access
- Right to rectification
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object
Our legal basis for processing is generally your consent (marketing emails), contractual necessity (client services), and legitimate interests (analytics and business operations).
To exercise any of these rights, contact us at team@webpulsehq.com. We will respond within 30 days.
7. Children’s Privacy
Our website and services are not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at team@webpulsehq.com and we will promptly delete it.
8. Data Security
We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. Our website is hosted on Cloudways, and payment data is handled exclusively by Stripe, which maintains PCI-DSS compliance. No method of transmission over the internet is 100% secure, so we encourage you to use strong passwords and exercise caution when sharing sensitive information online.
9. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Once you leave webpulsehq.com, this policy no longer applies.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make significant changes, we’ll update the “Effective Date” at the top of this page. Continued use of our website or services after any changes constitutes your acceptance of the updated policy.
11. Contact Us
WebPulse
Email: team@webpulsehq.com
Website: webpulsehq.com
Mailing Address: PO Box 11662, Alexandria, LA 71315
This policy was last updated on June 26, 2026.