Overview
Finnegan Health Services, a trusted provider of home medical equipment and supplies, partnered with WebPulse to increase online visibility and drive more qualified leads. Over several months, we’ve helped them achieve a substantial lift in both traffic and conversions—without spending more on ads.
The Challenge
Before working with WebPulse, Finnegan Health Services had:
- Minimal organic search presence
- Unstructured content that didn’t rank
- A website that wasn’t optimized for conversions
Despite offering high-demand products, most of their potential customers were finding competitors instead.
The Strategy
We implemented a custom SEO and website optimization plan focused on:
✅ High-Intent Keyword Targeting
We researched and targeted keywords used by people actively searching for Finnegan’s products—terms with clear purchase intent, not just informational searches.
✅ Blog & Content Strategy
We launched an ongoing content strategy focused on educating and capturing traffic from underserved search queries in the DME (durable medical equipment) space.
✅ Conversion-Ready Page Structure
We improved page layouts, added form integrations, and structured content to make it easier for users to complete necessary actions—like referrals, contact forms, or equipment requests.
The Results
In just a few months:
📈 Estimated Organic Traffic Value grew to $14,887/month
(based on Ubersuggest data, which calculates what the same traffic would cost via Google Ads)
📌 All traffic is from high-intent keywords, meaning these aren’t just visits—they’re potential customers.
💼 Finnegan now receives more qualified leads, faster, and is positioned for long-term SEO growth.
The Takeaway
This case proves that organic traffic can drive real business outcomes—especially when that traffic is high-quality and built around user intent.
With a strong SEO foundation, Finnegan Health Services has reduced reliance on ads, increased conversions, and built a long-term path to growth.
Want results like these?
Book a free SEO strategy session with WebPulse.
We’ll show you what’s possible for your business.