AI VISIBILITY · AEO · GEO CASE STUDY
From invisible in AI search to Louisiana’s most-cited BBQ.
Outlaw’s BBQ started a 6-month AI visibility campaign with almost no presence when people asked ChatGPT, Gemini, or Google AI Overviews about barbecue in Central Louisiana. Today, 62% of AI responses mention them by name, and they hold the #1 spot for both barbecue restaurants and online BBQ ordering, built on a focused AEO and GEO strategy from WebPulse.
THE RESULTS
Outlaw’s BBQ now shows up in the majority of AI answers.
This measures how often ChatGPT, Gemini, and Google AI Overviews mention Outlaw’s BBQ by name when people ask about barbecue, catering, and online ordering in Central Louisiana, not just where the website ranks on a search results page.
| Engine | Brand Visibility | Share of Voice | Sentiment |
|---|---|---|---|
| ChatGPT | 70% | 8% | 99% positive |
| Gemini | 50% ↑20% | 5% | 100% positive |
| Google AI Overviews | 69% ↓2.2% | 7% | 100% positive |
WHAT THE AI VISIBILITY DASHBOARD IS SEEING
“Outlaw’s BBQ boasts strong brand visibility at 62.3% with a growing trend of +6.7%, outpacing top competitor Koal’s Bar-B-Que by a close +37.3%. With positive brand sentiment and dominant presence across platforms (Google AIO at 75%), the brand leads in barbecue restaurant and online BBQ ordering topics. To capitalize, focus on scaling educational, answer-ready content around popular prompts like catering and takeout options. Start: Expand content on commercial prompts to convert high-intent queries into orders and bookings.”
WHERE OUTLAW’S BBQ WINS
AI’s top answer for barbecue and online ordering in Cenla.
For both core topics tracked, Outlaw’s BBQ is the #1 most-cited brand across ChatGPT, Gemini, and Google AI Overviews, ahead of local competitors and national delivery platforms alike.
BARBECUE RESTAURANT
| Rank | Brand | Visibility |
|---|---|---|
| #1 | Outlaw’s BBQ (you) | 64% |
| #2 | Koal’s Bar-B-Que | 46% |
| #3 | Mr B’s BBQ Kitchen | 34% |
| #4 | Back Woods Catering | 19% |
| #5 | Outlaw’s BBQ Pineville | 15% |
| #6 | Cajun Dawg BBQ & More | 10% |
| #7 | UberEats | 10% |
ONLINE BBQ ORDERING
| Rank | Brand | Visibility |
|---|---|---|
| #1 | Outlaw’s BBQ (you) | 48% |
| #2 | Back Woods Catering | 21% |
| #3 | DoorDash | 17% |
| #4 | UberEats | 16% |
| #5 | Jack Stack BBQ | 11% |
| #6 | Outlaw’s BBQ Catering | 9% |
| #7 | Outlaw’s Barbecue | 9% |
BEATING THE DELIVERY GIANTS.
For online BBQ ordering, Outlaw’s BBQ outranks both DoorDash (17%) and UberEats (16%) in AI-generated answers, with 48% visibility of its own. When people ask AI where to order barbecue in Cenla, they’re more likely to hear “Outlaw’s BBQ” by name than either national delivery platform.
THE CHALLENGE
Invisible when people asked AI where to eat.
Outlaw’s BBQ runs two locations, Alexandria and Pineville, serving up Louisiana’s most-wanted barbecue with dine-in, catering, and online ordering. Before this campaign, the brand had almost no presence when people asked ChatGPT, Gemini, or Google AI Overviews about barbecue, catering, or takeout in Central Louisiana.
The root cause: no content built around the actual questions people ask AI assistants, two locations competing for attention instead of reinforcing each other, and national delivery platforms dominating the “online ordering” conversation by default.
- No FAQ-style content answering real customer questions about brisket, catering, delivery, or dietary options.
- Two locations with no differentiated, location-specific content strategy.
- No structured content connecting menu, catering, and ordering pages.
- National delivery aggregators like DoorDash and UberEats capturing the “online ordering” conversation by default.
- No monitoring of how AI engines described the brand or named competitors.
THE APPROACH
One strategy, two layers: AEO and GEO.
WebPulse focused Outlaw’s BBQ’s 6-month campaign on the two layers that control AI visibility: structuring content so answer engines could extract it, and building the local and topical authority generative engines need to recommend a brand by name.
AEO Layer
Answer Engine Optimization. Rebuilt content around the exact questions people ask about brisket, catering, delivery, and dietary options, with clear, citable answers for every location.
GEO Layer
Generative Engine Optimization. Built topical and local authority across both Alexandria and Pineville so ChatGPT, Gemini, and Google AI Overviews recognize Outlaw’s BBQ as the trustworthy local source, ahead of national platforms.
LAYER 1 · AEO
Structuring content around real customer questions.
AEO isn’t about ranking, it’s about being the answer. WebPulse restructured Outlaw’s BBQ’s content around the specific questions people ask AI assistants about barbecue in Pineville and Alexandria, with clear headings and direct answers AI engines could extract and cite.
| Prompt | Intent | Your Avg. Rank | Sentiment |
|---|---|---|---|
| Where can I find the best smoked brisket near Pineville? | Navigational, Informational | 1.12 | Positive |
| Which barbecue places in Pineville offer catering for large events? | Informational, Commercial, Transactional | 2.00 | Positive |
| What barbecue restaurants near me deliver to Pineville? | Navigational, Informational | 1.38 | Neutral |
| Where can I order authentic Southern barbecue takeout in Pineville? | Navigational, Commercial, Transactional | 1.00 | Positive |
| Which barbecue joints in Pineville have gluten-free menu options? | Informational, Navigational | 1.00 | Positive |
| Where can I book a private barbecue dining experience in Pineville? | Navigational, Commercial, Informational, Transactional | 1.57 | Positive |
| Which barbecue restaurants in Pineville offer seasonal specials or discounts? | Informational, Commercial | 1.00 | Positive |
Even zero-volume questions are getting answered.
Traditional keyword tools show many of these prompts at zero measurable search volume, but they’re exactly the type of long-tail, conversational questions people now ask AI assistants directly. Outlaw’s BBQ ranks at or near #1 for nearly every one of them.
LAYER 2 · GEO
Becoming the trusted local source across two locations.
GEO is the layer that turns good content into a trusted citation, especially when a brand needs to establish authority in more than one city. WebPulse built differentiated, location-specific content for both the Alexandria and Pineville locations so generative engines have unique, locally-relevant material to cite for each one, rather than competing against themselves.
The AI Summary itself pointed to the next move: scale educational, answer-ready content around commercial prompts like catering and takeout options, and keep converting high-intent queries into orders and bookings.
- Topical authority built for both locations, not just the brand overall.
- Location-specific catering, delivery, and menu content for Alexandria and Pineville.
- Structured content connecting ordering, catering, and menu pages into one network.
- Positioning against national delivery aggregators in the “online ordering” conversation.
- Continuous monitoring of share of voice against every named competitor.
WHAT WEBPULSE BUILT
The work behind the numbers, layer by layer.
AI visibility didn’t come from one trick. It came from a clearer, more citable brand presence, built and measured across both locations.
| Deliverable | Layer | What WebPulse Built | Impact |
|---|---|---|---|
| Prompt-Based Content | AEO | Rewrote core content around real customer questions about brisket, catering, delivery, and dietary needs. | Content became directly extractable and citable by answer engines. |
| Location-Specific Pages | GEO | Built differentiated content for the Alexandria and Pineville locations instead of one generic brand page. | Established both locations as distinct, trustworthy local sources. |
| Catering & Ordering Content | AEO / GEO | Structured catering and online-ordering content to compete directly with national delivery platforms. | Outranked DoorDash and UberEats in AI answers for “online BBQ ordering.” |
| Sentiment & Reputation Signals | AEO / GEO | Ensured every answer-ready page reinforced accurate, positive brand sentiment. | 99–100% positive sentiment across all three AI engines. |
| Competitive & Share-of-Voice Monitoring | Results | Tracked monthly brand visibility, share of voice, and sentiment against every named competitor. | 62% brand visibility and the #1 spot in both tracked topics. |
READY TO SEE WHERE YOU STAND?
Find out what WebPulse can do for your AI visibility.
If your customers are asking AI tools for recommendations, your business needs to be part of the answer. WebPulse can help you understand where you stand today and what to build next.
Case study prepared by WebPulse / Syzmic. AI visibility, share of voice, and sentiment data sourced from Ubersuggest AI Search Visibility tracking across ChatGPT, Gemini, and Google AI Overviews, current as of July 2026.