Client Overview:
Emerald Coast Periodontics (https://www.emeraldcoastperiodontics.com/), using the Squarespace platform, provides specialized periodontal care. Initially, they believed a complete website rebuild was necessary to address site errors and improve functionality. However, they wanted to retain their current design while minimizing costs and time investment.
Challenges
- Technical errors impacting user experience and SEO.
- Limited content and navigation issues, affecting engagement and conversion.
- Desire to avoid the high expense and extended timeline of a full website rebuild.
Solution: WebPulse (Growth Plan) Targeted Optimizations
- Error Resolution and UX Enhancements
Instead of a costly rebuild, the WebPulse team addressed all technical issues within the existing Squarespace setup, optimizing load times, fixing broken links, and improving navigation for a smoother experience. - Content Expansion
We expanded and optimized content to clearly communicate the full scope of services, allowing patients to better understand their options with Emerald Coast Periodontics. - Conversion-Focused Adjustments
By refining traffic flow and placing strategic calls-to-action, we directed more users to the contact, increasing conversion rates. - Efficient Online Registration
The WebPulse Growth Plan included online registration, enabling patients to complete paperwork in advance. This improvement reduced manual data entry for staff and sped up patient intake, enhancing operational efficiency.
Results Achieved Quickly and Affordably
- Immediate Impact: Instead of waiting months for a rebuild, Emerald Coast Periodontics saw results within weeks, with significant improvements in patient experience and engagement.
- Higher Conversions: The optimized contact page drove an increase in appointment requests.
- Reduced Staff Workload: Online registration decreased the burden on staff, improved data accuracy, and allowed patients to access providers more quickly.
Next Steps
With the WebPulse Growth Plan, we’re now focusing on driving more traffic to the site and enhancing conversion rates to further boost patient acquisition.
Conclusion
Choosing the WebPulse Growth Plan over a full rebuild allowed Emerald Coast Periodontics to transform their website efficiently and affordably. In just three months, they received a high-performing, patient-friendly site without the cost or delays of a complete redesign. See the before and after images of the home page below!
HOME PAGE BEFORE WEBPULSE
HOME PAGE AFTER ONE MONTH OF WEBPULSE
