by Gerald Huffman | Jun 22, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
AI is not just changing search anymore. It is changing the fundamentals of the customer buying journey. For the last 20 years, most businesses have understood online visibility through a pretty familiar process: A customer has a problem. They go to Google. They...
by Gerald Huffman | Jun 16, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
Visa’s ChatGPT update may look like a payment story at first. It is much bigger than that. This is not just about making it easier to buy something with AI. It is about where the customer journey is going next. For the last 20 years, businesses have fought to show up...
