by Gerald Huffman | Jun 22, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
What actually helps your business show up in AI models like ChatGPT, Gemini, Perplexity, and Google AI? That is becoming one of the biggest questions in search. For years, most businesses thought about visibility in terms of Google rankings. Could you show up on page...
by Gerald Huffman | Jun 15, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
Can AI do SEO? Technically, yes. AI can help with keyword research, content outlines, audits, data analysis, metadata, competitive research, and optimization recommendations. But the better question is: Can AI do SEO well without human strategy? That answer is a lot...
by Gerald Huffman | Jun 5, 2026 | AI Search & Visibility, AI Search News & Trends, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Your customers can now buy without leaving Microsoft Copilot Shopify has announced that shoppers can now discover and purchase products from Shopify stores directly inside Microsoft Copilot, without visiting the merchant’s website first. This is powered by Shopify’s...
by Gerald Huffman | Jun 4, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Everyone is talking about AEO and GEO right now. But most B2B companies are making the same mistake: they’re treating AI search like traditional SEO. The result? Their brand gets cited in ChatGPT, Google AI Overviews, Gemini, and Perplexity… but pipeline barely moves....
by Gerald Huffman | May 29, 2026 | AI Search & Visibility, SEO Foundations
If you’ve been in business long enough, you remember what happened when Google changed everything. Before Google dominated search, businesses relied heavily on referrals, directories, phone books, networking, and traditional advertising. Then buyer behavior...
