by Gerald Huffman | Jun 5, 2026 | AI Search & Visibility, AI Search News & Trends, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Your customers can now buy without leaving Microsoft Copilot Shopify has announced that shoppers can now discover and purchase products from Shopify stores directly inside Microsoft Copilot, without visiting the merchant’s website first. This is powered by Shopify’s...
by Gerald Huffman | Jun 4, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Everyone is talking about AEO and GEO right now. But most B2B companies are making the same mistake: they’re treating AI search like traditional SEO. The result? Their brand gets cited in ChatGPT, Google AI Overviews, Gemini, and Perplexity… but pipeline barely moves....
by Gerald Huffman | May 29, 2026 | AI Search & Visibility, SEO Foundations
If you’ve been in business long enough, you remember what happened when Google changed everything. Before Google dominated search, businesses relied heavily on referrals, directories, phone books, networking, and traditional advertising. Then buyer behavior...
