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AI Search Is Changing the Customer Journey: Will ChatGPT Recommend Your Business?

AI Search Is Changing the Customer Journey: Will ChatGPT Recommend Your Business?

by Gerald Huffman | Jun 22, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)

AI is not just changing search anymore. It is changing the fundamentals of the customer buying journey. For the last 20 years, most businesses have understood online visibility through a pretty familiar process: A customer has a problem. They go to Google. They...

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