by Gerald Huffman | Jun 5, 2026 | AI Search & Visibility, AI Search News & Trends, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Your customers can now buy without leaving Microsoft Copilot Shopify has announced that shoppers can now discover and purchase products from Shopify stores directly inside Microsoft Copilot, without visiting the merchant’s website first. This is powered by Shopify’s...
by Gerald Huffman | Jun 4, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
Everyone is talking about AEO and GEO right now. But most B2B companies are making the same mistake: they’re treating AI search like traditional SEO. The result? Their brand gets cited in ChatGPT, Google AI Overviews, Gemini, and Perplexity… but pipeline barely moves....
by Gerald Huffman | Jun 1, 2026 | AI Search & Visibility, SEO Foundations
DuckDuckGo installs are climbing. According to a recent report from TechCrunch, DuckDuckGo installs increased following Google’s latest AI-heavy search changes, with some users reacting against what they described as being “force-fed” Google’s AI search experience....
by Gerald Huffman | May 29, 2026 | AI Search & Visibility, SEO Foundations
If you’ve been in business long enough, you remember what happened when Google changed everything. Before Google dominated search, businesses relied heavily on referrals, directories, phone books, networking, and traditional advertising. Then buyer behavior...
by Gerald Huffman | May 26, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, SEO Foundations
Yesterday, Google announced what it’s calling the biggest shift to search in 25 years. That should get every business owner’s attention. At Google I/O, Google revealed major updates that make search feel much more like ChatGPT, Perplexity, and other AI tools. And if...
