by Gerald Huffman | May 26, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, SEO Foundations
Yesterday, Google announced what it’s calling the biggest shift to search in 25 years. That should get every business owner’s attention. At Google I/O, Google revealed major updates that make search feel much more like ChatGPT, Perplexity, and other AI tools. And if...
by Gerald Huffman | May 21, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO), SEO Foundations
If you’ve been in business for a couple of decades, you probably remember what happened when Google changed search. Before Google became dominant, buyers relied on: phone books referrals directories trade shows and word of mouth Then suddenly, businesses that showed...
