by Gerald Huffman | Jul 16, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
What happens when your toilet is clogged and you ask ChatGPT who to call? That may sound like a funny test, but it is actually one of the clearest examples of where local search is heading. Because when someone has an urgent problem, they are not usually doing deep...
by Gerald Huffman | Jul 3, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
What happens when someone asks ChatGPT who they should hire? That question is becoming a lot more important for local businesses. For years, local search was mostly about Google. A customer searched for something like: “best injury lawyer near me” or “best plumber...
by Gerald Huffman | Jun 22, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
What actually helps your business show up in AI models like ChatGPT, Gemini, Perplexity, and Google AI? That is becoming one of the biggest questions in search. For years, most businesses thought about visibility in terms of Google rankings. Could you show up on page...
by Gerald Huffman | May 27, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO)
Most businesses think AI visibility is all about their website. That’s understandable. Your website is still incredibly important. But if you’re trying to understand how AI models build confidence in your business, your website is only part of the picture. Today, AI...
