by Gerald Huffman | May 19, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO), SEO Foundations
For years, SEO was relatively straightforward. You optimized pages.Targeted keywords.Built backlinks.Tried to rank higher on Google. That foundation still matters. But search is evolving faster than most businesses realize. Now there are new layers businesses need to...
by Gerald Huffman | May 1, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO)
A buyer asked AI for a supplier in your space. It gave them a short list. Your company wasn’t on it. You didn’t lose that deal because you were never part of the conversation to begin with. That’s what AI visibility is. And for more and more businesses, it’s becoming...