by Gerald Huffman | Jul 16, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
What happens when your toilet is clogged and you ask ChatGPT who to call? That may sound like a funny test, but it is actually one of the clearest examples of where local search is heading. Because when someone has an urgent problem, they are not usually doing deep...
by Gerald Huffman | Jul 3, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
What happens when someone asks ChatGPT who they should hire? That question is becoming a lot more important for local businesses. For years, local search was mostly about Google. A customer searched for something like: “best injury lawyer near me” or “best plumber...
by Gerald Huffman | Oct 27, 2025 | Blog
Local SEO Just Changed and Here’s What It Means for You Google’s 2025 local search algorithm is smarter, more personal, and more competitive than ever.Businesses that rely on local customers (restaurants, service providers, retailers) can’t afford to ignore these...
