by Gerald Huffman | Jul 10, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
If you want your business to be recommended by ChatGPT, it is not about gaming the system. It is about being understood. That is one of the biggest lessons we have learned from working with companies across the U.S. on AI visibility. A lot of businesses assume that if...
by Gerald Huffman | Jun 22, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
What actually helps your business show up in AI models like ChatGPT, Gemini, Perplexity, and Google AI? That is becoming one of the biggest questions in search. For years, most businesses thought about visibility in terms of Google rankings. Could you show up on page...
by Gerald Huffman | Jun 22, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
AI is not just changing search anymore. It is changing the fundamentals of the customer buying journey. For the last 20 years, most businesses have understood online visibility through a pretty familiar process: A customer has a problem. They go to Google. They...
by Gerald Huffman | Jun 15, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
Can AI do SEO? Technically, yes. AI can help with keyword research, content outlines, audits, data analysis, metadata, competitive research, and optimization recommendations. But the better question is: Can AI do SEO well without human strategy? That answer is a lot...
by Gerald Huffman | Jun 15, 2026 | AI Search & Visibility, AI Search News & Trends, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
On June 10, Visa announced that it has embedded its global payment network directly into ChatGPT, empowering AI agents to independently shop and complete transactions for users. In plain English: your AI assistant can now go from “here’s what you should buy” to “I...
