by Gerald Huffman | Jul 16, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
What happens when your toilet is clogged and you ask ChatGPT who to call? That may sound like a funny test, but it is actually one of the clearest examples of where local search is heading. Because when someone has an urgent problem, they are not usually doing deep...
by Gerald Huffman | Jun 29, 2026 | AI Search & Visibility, AI Search News & Trends
AI search headlines are getting wilder by the week. Visa is plugging payments into ChatGPT. Microsoft is building shopping and checkout experiences into Copilot. Google is pushing deeper into AI Mode. Reddit is becoming more influential in AI search. And every other...
by Gerald Huffman | May 21, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO), SEO Foundations
If you’ve been in business for a couple of decades, you probably remember what happened when Google changed search. Before Google became dominant, buyers relied on: phone books referrals directories trade shows and word of mouth Then suddenly, businesses that showed...
by Gerald Huffman | May 1, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO)
A buyer asked AI for a supplier in your space. It gave them a short list. Your company wasn’t on it. You didn’t lose that deal because you were never part of the conversation to begin with. That’s what AI visibility is. And for more and more businesses, it’s becoming...
