by Gerald Huffman | Jul 16, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
What happens when your toilet is clogged and you ask ChatGPT who to call? That may sound like a funny test, but it is actually one of the clearest examples of where local search is heading. Because when someone has an urgent problem, they are not usually doing deep...
by Gerald Huffman | Jul 3, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
What happens when someone asks ChatGPT who they should hire? That question is becoming a lot more important for local businesses. For years, local search was mostly about Google. A customer searched for something like: “best injury lawyer near me” or “best plumber...
by Gerald Huffman | Jun 29, 2026 | AI Search & Visibility, AI Search News & Trends
AI search headlines are getting wilder by the week. Visa is plugging payments into ChatGPT. Microsoft is building shopping and checkout experiences into Copilot. Google is pushing deeper into AI Mode. Reddit is becoming more influential in AI search. And every other...
by Gerald Huffman | Jun 22, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO)
AI is not just changing search anymore. It is changing the fundamentals of the customer buying journey. For the last 20 years, most businesses have understood online visibility through a pretty familiar process: A customer has a problem. They go to Google. They...
by Gerald Huffman | Jun 16, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
Visa’s ChatGPT update may look like a payment story at first. It is much bigger than that. This is not just about making it easier to buy something with AI. It is about where the customer journey is going next. For the last 20 years, businesses have fought to show up...
