by Gerald Huffman | Jul 3, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
What happens when someone asks ChatGPT who they should hire? That question is becoming a lot more important for local businesses. For years, local search was mostly about Google. A customer searched for something like: “best injury lawyer near me” or “best plumber...
by Gerald Huffman | Jun 29, 2026 | AI Search & Visibility, AI Search News & Trends
AI search headlines are getting wilder by the week. Visa is plugging payments into ChatGPT. Microsoft is building shopping and checkout experiences into Copilot. Google is pushing deeper into AI Mode. Reddit is becoming more influential in AI search. And every other...
by Gerald Huffman | Jun 16, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
Visa’s ChatGPT update may look like a payment story at first. It is much bigger than that. This is not just about making it easier to buy something with AI. It is about where the customer journey is going next. For the last 20 years, businesses have fought to show up...
by Gerald Huffman | Jun 15, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Foundations
Can AI do SEO? Technically, yes. AI can help with keyword research, content outlines, audits, data analysis, metadata, competitive research, and optimization recommendations. But the better question is: Can AI do SEO well without human strategy? That answer is a lot...
by Gerald Huffman | May 27, 2026 | AI Search & Visibility, Answer Engine Optimization (AEO), Blog, Generative Engine Optimization (GEO)
Most businesses think AI visibility is all about their website. That’s understandable. Your website is still incredibly important. But if you’re trying to understand how AI models build confidence in your business, your website is only part of the picture. Today, AI...
